About the SDDA - Staunton Downtown Development Association | Staunton, Virginia

About the SDDA

The Staunton Downtown Development Association (SDDA) is a nationally accredited Main Street program.  Operating as non-profit volunteer-based association since 1995, the SDDA’s mission is to enhance downtown Staunton’s economic environment as a center of commerce while maintaining the character and integrity of the city’s Downtown Service District.

What is the Downtown Service District (DSD)? All commercial properties located within the boundaries of the Downtown Service District pay a special assessment tax of an additional 15 cents for every $100 of property tax, which supports the SDDA.  Business and property owners within the DSD boundaries receive different benefits as compared to those who are outside those boundaries.

How is the SDDA Structured?  The SDDA uses the Main Street Four Point Approach® for economic development created by the Main Street Trust for Historic Preservation.   Leadership of the SDDA is provided by a volunteer board of directors and an active committee structure, as well as one full-time Executive Director, a part-time Marketing Manager, and a part-time administrative assistant.

The Four Point Approach covers the following areas, and all SDDA members are welcome to serve on any of these committees:

Design.   The Design Committee is dedicated to enhancing the first impression of downtown visitors.  The SDDA has set about to improve the visual quality of downtown by addressing all the elements of its environment– not just buildings and storefronts but also signs, public improvements, landscaping, merchandise displays, and promotional materials.  Visit the SDDA Programs  page for current activities faciliated by the Design Committee.

The Design Committee meets the 1st Thursday of each month at 9am in the SDDA conference room.

Promotions.  The Promotions Committee aims to generate retail and dining traffic, create a positive image of downtown Staunton and maintain pride in the central business district through promotional events, partnerships and community awareness activities. Visit the SDDA Programs page for current activities facilitated by the Promotions Committee.

The Promotions Committee meets the 2nd Tuesday of each month at 8:30am in the SDDA conference room.

Economic Development.  The Economic Development Committee works to strengthen downtown’s existing assets and fulfill its broadest market potential by improving the competitiveness of downtown merchants, recruiting new businesses and converting unused space into housing, offices, or cultural facilities. Visit the SDDA Programs  page for current activities facilitated by the Economic Development Committee.

The Economic Development Committee meets the 3rd Wednesday of each month at 3:30pm at Cranberry’s Grocery & Eatery, 7 South New Street.

Organization. The Organization Committee oversees membership, member development and organization policy. This committee sets fees, determines member benefits and hosts activities such as the Downtown Round Table, annual membership drive and annual meeting.  Visit the SDDA Programs  page for current activities facilitated by the Organization Committee.

The Organization Committee meets the 4th Thursday of each month at 10am at Blue Mountain Coffees.

Visit the SDDA Programs page for information on the SDDA vision, work plan and membership guidelines.