SDDA Programs - Staunton Downtown Development Association | Staunton, Virginia

SDDA Programs

Board of Directors

The Board of Directors conducted a Strategic Planning Session in November 2016 to draft a Top 25 List 


SDDA Accomplishments

  • Staunton Stories was held on March 19, 2016, where we asked the community to bring and share their stories and memorabilia about their amazing Staunton Life.  The stories were recorded digitally and on film and the memorabilia was photographed.  The images and information can be viewed here.
  • The grant also funded the Downtown Discount Card customer loyalty program, which was launched in March 2016.  The program rewards loyal cardholders through discounts at participating Downtown businesses in exchange for contact information. Cardholders are automatically registered to receive the Thursday Downtown Lowdown, thereby expanding our awareness efforts. And the Customer Survey in October 2016.
    • After a year of focus group and individual interviews, the SDDA hired Arnette Muldrow of Greenville, SC to design and distribute a Community Survey. We distributed the survey link via email through organizational support from the  Greater Augusta Regional Chamber of Commerce, Mary Baldwin University, the Staunton-Augusta YMCA, the Staunton Creative Community Fund and the United Way of Greater Augusta. Each partner was willing to share our postcard Image and links in their e-news at least twice between October 1 – 31.
    • We were able to reach about 38,000 e-addresses and received 871 responses during the 30-day time period.
  • In 2017, The SDDA received a $2,000 grant from VA Main Street to implement StauntoNites They fund monthly events, on the second Saturday of the month from April 2017 through March 2018. They enable the business to try their hand at event planning by incentivizing partnerships, providing experiential marketing education, advertising, and support.


The Staunton Online Survey Results will guide the SDDA work planning for the new five years. The SDDA Board will be meeting in early 2017 to craft an updated vision statement and strategic plan.





Economic Development

  • Find resources for opening and running a successful business in our downtown in the Open a Business section!