Welcome to Downtown Staunton!

Visit downtown Staunton and bring a piece of your discovery home. Staunton is not only home to more than 25,000, it is a community that charms visitors and radiates the ambience of an old-world town nestled between the Blue Ridge Mountains to the east and the Alleghany range to the west.  

Announcing THE SPACE – an evolving location in Downtown Staunton for smaller exhibits, conversations and happenings.

Swinging the spotlight to the debut of THE SPACE this summer, the SDDA will open A Lil’ Statler Brothers Exhibit on Friday, July 1, 2022. This exhibit honors the Country Music Hall of Fame members and their roots in the Queen City. On special loan from the Statler Brothers and their families,  A Lil’ Statler Brothers Exhibit features a variety of items and memorabilia from the group’s career that spanned four decades — including some of their legendary costumes, stage equipment, books, a few never before seen photos and props from The Statler Brothers’ show on The Nashville Network.

THE SPACE is located at 35A South New Street, beside the Staunton Visitors Center. SDDA invites individuals to step up and take a peek through the glass to check what’s happening this summer.

"A Storybook Christmas"

The Downtown Staunton Christmas Parade returns on Monday, November 28 at 7:00PM, sponsored by Columbia Gas of Virginia. Join the SDDA and dozens of local businesses to ring in the holiday season – including a special in-person appearance from Santa and Mrs. Claus!

The Staunton Downtown Development Association encourages all individuals to “Be Yourself” in Downtown Staunton, regardless of age, race, gender identity, sexual orientation or ability. To purchase an umbrella in support of our “Be Yourself” campaign, please use the button below. Additionally, SDDA “Be Yourself in Downtown Staunton” umbrellas are being sold at Made; By the People, For the People. Adult size $20 and Youth size $10. Proceeds from umbrella sales support promotions, events and happenings in downtown Staunton. Remember – Don’t Let Anyone Rain on your Parade! 

All proceeds from umbrella sales will go toward promoting shops, restaurants, organizations and happenings in Downtown Staunton. Pick- up ONLY for umbrellas, shipping is not available. Sale of umbrellas will continue while supplies last.

Explore Downtown





Business Resources




About the SDDA

As a Virginia Main Street non-profit, the Staunton Downtown Development Association nurtures a culturally vibrant and economically robust Downtown.  

The SDDA’s Vision is to connect customers, entrepreneurs, residents and visitors, making Downtown Staunton a genuine community hub.

What is the Downtown Service District (DSD)? All commercial properties located within the boundaries of the Downtown Service District pay a special assessment tax of an additional 15 cents for every $100 of property tax, which supports the SDDA.  Business and property owners within the DSD boundaries receive different benefits as compared to those who are outside those boundaries.