Downtown Staunton Events


SDDA is working with the City of Staunton, downtown stakeholders, businesses and community partners to offer festive holiday themed events and happenings. Continue to check back and follow us on social media as events/details may shift throughout the coming weeks. Here is a list of what we have planned thus far!

Saturdays in December – (Dec. 3, 10, 17)

Multiple opportunities to safely shop, stay and play downtown this holiday season! DISCOVER delicious foods, fabulous retail, services, attractions and galleries! ENJOY strolling holiday characters, musicians, performers, and activities, 10AM-2PM, Saturdays during December. Also, be sure to pick up your Staunton 2022 Christmas Ornament – available for purchase and pick up at the three locations and times below. Downtown Staunton is home—for the holidays!

  • December 3Santa’s Sleigh & Reindeer will be in Candy Cane Courtyard @ City National Bank (38 N Central Ave, Staunton), sponsored by City National Bank
  • December 10 – Santa’s Cottage, located in Gingerbread Gardens @ Woodrow Wilson Presidential Library & Museum, (18 N. Coalter Street) Fun activities, music and photo opportunities sponsored by Sylvan Scapes.
  • December 17 – Santa’s Downtown Workshop will be set-up inside THE SPACE (35A South New Street), sponsored by Mary Baldwin University. Stop by, take a look inside and capture a selfie with Santa, Mrs. Claus and friends!

BAH! from the BRIDGE -- (Dec 3, 10, 17)

Visit w/ the Grinch @ Woodrow Park (Sears Hill), FREE selfies (if you’re must) and maybe, just a maybe a treat or two…. sponsored by CMA Valley Dealerships.

Storybook Carriage Rides! (Dec 3 @ FIRST BANK (1 W. Frederick) and Dec 10 @ the WHARF)

Greet members of Staunton’s Snow Court as you climb aboard a horse drawn carriage for a brief jaunt around downtown, in true storybook fashion—sponsored by FIRST BANK

Santa’s Mailbox (Dec. 3, 10, 17)

Parents and children, don’t forget to bring your letters for Santa when visit downtown during Saturdays in December. Santa’s mailbox will be at all three Santa    Sites, sponsored by Banker’s Insurance. No postage necessary!

Reindeer Hunt (December 5-23)

Help us locate where all of Santa’s 9 faithful reindeer are playing in downtown Staunton! All the reindeer are staying in various storefront and business windows throughout downtown during December. Meander around see if you can spot all nine! List the names of the reindeer and their locations to this link (coming soon!) to be entered into a drawing of those who correctly listed the names/locations. Santa’s reindeer are generously sponsored by Baja Bean Co., Shenandoah Dermatology, Bears & Blankets Academy of Learning, LiFT Mattress, The Blackburn Inn, Tammy Warren (In Memory of Robert Warren), Shiflett’s Auto Repair and CMA’s Valley Dealerships.

Winter Market – (Dec. 3, 10, 17)

The Staunton Farmers Market will once again offer an outdoor winter’s market in Staunton’s historic Wharf district, 9AM-1PM. Shop Local this holiday season!


  • Two-hour free parking in the Johnson Street parking garage and the Wharf parking lot,   beginning Friday, November 25, and continuing through Tuesday, December 20.
  • Free parking in all city parking facilities—garages, lots and on-street (though on-street parking remains subject to time limitations)—on Wednesday, December 21, Thursday, December 22, and Friday, December 23.
  • Two-hour free parking in the Johnson Street parking garage and the Wharf parking lot, on Monday, December 26, 2022.
  • Placement of signs at entrances to the Johnson Street parking garage and the Wharf parking lot.


Interested in sharing your talents and helping to add to the fall and holiday cheer in downtown? Considering reaching out to inquire about street performance and/or busking opportunities in downtown Staunton. Additional details here:

Calendar of Events

Businesses & Organizations! Do you have an event to add to our calendar? Please use the button below to submit your Downtown Staunton events. If you have any questions, please email