This year, the SDDA willing be sponsoring holiday-themed events spread throughout November and December. Since there will be no Sparkles and Sweets or Christmas Parade through downtown this year, the SDDA is working with the City and other stakeholders to offer alternate events and offerings. Below is a list of what we have planned thus far. 


  • Veterans Day (Nov. 11th) – The Rotary Club of Staunton has decided to step away from the Veterans Day Parade this year due to safety concerns. The SDDA will be  promoting any Veterans-related happenings or sales occurring downtown. We will also be highlighting our Veteran-owned businesses.
  • Small Business Saturday (Nov. 28th) – Small Business Saturday will take place on Saturday, November 28th this year. The SDDA is awaiting additional information from American Express and will update our plans accordingly.

Saturdays in December

  • Santa’s Downtown Workshop – Make plans to stop by and take a look inside the storefront windows at 110 W. Beverley Street as they have been transformed into Santa’s Downtown Workshop for the holidays. Santa, Mrs. Claus and the elves will be inside the storefront windows Saturdays in December beginning at 10am until 2pm, preparing for Christmas. Children, don’t forget to bring letters to Santa, which can be placed in a special mailbox, located in front of the storefront during the hours of the event. Santa’s Downtown Workshop and mailbox are two of the new and safe holiday happenings in downtown Staunton, sponsored by our friends at City National Bank.
  • Winter Market – The Staunton Farmers Market will be offering an outdoor winter’s market on Saturdays in December leading up to Christmas. This will also be held on December 5, 12 and 19 from 10 a.m. until 2 p.m. For more information, click here.
  •  Strolling Christmas Characters & Carolers – Santa and the elves, along with other Christmas characters, will be strolling around downtown Staunton during our “Saturdays in December” from 10am – 2pm, weather permitting.
  • Celebration of Holiday Lights – The team at the Celebration of Holiday lights will be providing an interactive drive through Gypsy Hill Park that will incorporate staged lights and live performances. The displays will be live from the Monday before Thanksgiving through the end of December, each evening from 5:00 – 11:00. For more information, please visit their website:

Shop Small

While there will not be a large celebration to kick off the holiday shopping season, we are helping our favorite small businesses by sharing promotions and alternatives to in-person shopping.

For more information, visit the Shop Small webpage at

Downtown Holiday Specials

This listing was last updated on 11/24/2020.

Specials coming soon!

Specials coming soon!

Calendar of Events